Know what you don't know.
Most of my successes came from recognising my weaknesses early and finding people better than me.
I never wanted to be the best developer in the room. I wanted to build the room.
That simple philosophy shaped how I built teams, developed products and grew businesses.
Thirty years
Building across technology, media, sport, leisure and membership.
Founder led
Co-founded, invested in and advised businesses at every stage of growth.
Results focused
Turning ideas into sustainable businesses with real-world impact.
Deep network
Trusted relationships across golf, sport, media, technology and investment.
A career built on ideas and execution.
Over three decades the constant has been simple: identify an opportunity, assemble the right team, build it and scale it.
View experience →Lessons earned from building.
Customers buy outcomes, not software.
Technology rarely fails because of technology.
Distribution often matters more than features.
Membership businesses behave differently.
The best opportunities are often hiding in plain sight.
Built in golf. Relevant beyond it.
Over three decades I worked with:
- Golf clubs
- National associations
- The R&A
- Technology companies
- Global golf brands
- Media businesses
- Membership organisations
I also spent years researching and developing relationships across many of golf's largest markets including the UK, Europe, North America, Australia, New Zealand and South Africa.
Where I am interested now.
Worthwhile conversations.
Interested in thoughtful conversations and worthwhile problems.
richard@peabody.golf